Topic Authority
How strongly AI associates your brand with specific subjects or categories.
Topic authority measures how strongly AI systems associate your brand with particular subjects, industries, or product categories. High topic authority means AI consistently mentions you for queries in that area.
Building topic authority involves:
- Creating comprehensive content around your core topics
- Being mentioned by authoritative sources in your field
- Consistent messaging across all your content
- Depth of coverage (not just surface-level content)
Topic authority signals to AI:
- "This brand is an expert in X"
- "When users ask about X, this brand is relevant"
- "This brand should be mentioned alongside other leaders in X"
You can measure topic authority by tracking which query categories mention your brand most frequently. Gaps reveal topics where you should be mentioned but aren't — opportunities for content and visibility improvements.
Related Terms
GEO
Generative Engine Optimization — the practice of optimizing your brand to be recommended by AI assistants.
AI Visibility
How often and how prominently your brand appears in AI-generated responses and recommendations.
Share of Voice
The percentage of AI mentions your brand receives compared to competitors for relevant queries.