Share of Voice
The percentage of AI mentions your brand receives compared to competitors for relevant queries.
Share of Voice (SOV) in AI visibility measures what percentage of relevant AI responses mention your brand versus competitors. It's a competitive metric that shows your relative visibility in your market.
For example, if users ask 100 questions about "project management software" and AI mentions:
- Your brand in 30 responses = 30% share of voice
- Competitor A in 45 responses = 45% share of voice
- Competitor B in 25 responses = 25% share of voice
Share of voice helps you understand:
- Your competitive position in AI recommendations
- Which competitors are winning AI visibility
- Where you have opportunities to grow
- The impact of your GEO efforts over time
Tracking share of voice across different AI models reveals which platforms favor your brand and where you need to improve.
Related Terms
AI Visibility
How often and how prominently your brand appears in AI-generated responses and recommendations.
Mention Rate
The frequency at which AI assistants name your brand in responses to relevant queries.
Competitive Analysis
Comparing your AI visibility against competitors to identify gaps and opportunities.