Sentiment Analysis
Measuring whether AI describes your brand positively, negatively, or neutrally.
Sentiment analysis in AI visibility measures the tone and attitude with which AI assistants describe your brand. It's not just about being mentioned — it's about being mentioned favorably.
Sentiment categories:
- **Positive**: AI recommends you, highlights strengths, uses favorable language
- **Neutral**: AI mentions you factually without strong recommendation
- **Negative**: AI highlights problems, warns users, or recommends alternatives
Poor sentiment can come from:
- Negative reviews or press in training data
- Comparison content that positions you unfavorably
- Outdated information about past issues
- Lack of positive signals to balance negative ones
Improving sentiment requires:
- Generating positive mentions and reviews
- Creating authoritative content that positions you well
- Addressing the root causes of negative perception
- Monitoring sentiment trends over time