Prompt
The question or instruction a user gives to an AI assistant.
A prompt is the input text that a user provides to an AI assistant — the question they're asking or the task they want completed.
In the context of AI visibility, prompts matter because:
- Different prompts trigger different brand mentions
- Understanding which prompts mention you reveals your topic coverage
- Prompts your competitors own are opportunities for you
- High-intent prompts (buying decisions) are most valuable
Examples of prompts relevant to AI visibility:
- "What's the best CRM for startups?"
- "Compare Notion vs Obsidian"
- "Help me find a project management tool"
GEO strategy involves identifying the prompts that matter for your business, tracking which ones mention your brand, and optimizing to be included in more relevant prompts.