Mention Rate
The frequency at which AI assistants name your brand in responses to relevant queries.
Mention rate measures how often AI assistants include your brand name in their responses when users ask questions relevant to your products or services.
A high mention rate means AI consistently recommends you for relevant topics. A low mention rate means AI is either unaware of your brand or choosing to recommend competitors instead.
Mention rate can be tracked:
- Overall (across all relevant queries)
- By topic/category (e.g., "pricing software" vs "accounting tools")
- By AI model (ChatGPT vs Claude vs Perplexity)
- Over time (to measure GEO impact)
Improving mention rate requires understanding why AI isn't mentioning you and addressing those gaps — whether through content optimization, authority building, or fixing how your brand is represented online.
Related Terms
AI Visibility
How often and how prominently your brand appears in AI-generated responses and recommendations.
Share of Voice
The percentage of AI mentions your brand receives compared to competitors for relevant queries.
GEO
Generative Engine Optimization — the practice of optimizing your brand to be recommended by AI assistants.