GEO
Generative Engine Optimization — the practice of optimizing your brand to be recommended by AI assistants.
Generative Engine Optimization (GEO) is the practice of optimizing your brand, content, and online presence to be mentioned, recommended, and cited by AI-powered systems like ChatGPT, Perplexity, Google AI Overviews, and Claude.
Unlike traditional SEO which focuses on ranking in search results, GEO focuses on being included in AI-generated answers. When users ask AI assistants for recommendations, the AI synthesizes answers from its training data and live sources — GEO ensures your brand is part of that answer.
Key GEO activities include:
- Tracking which AI queries mention your brand
- Monitoring recommendation sentiment (how positively AI describes you)
- Identifying topic associations (which questions trigger your brand)
- Optimizing content to be quotable and citable by AI systems
Related Terms
AI Visibility
How often and how prominently your brand appears in AI-generated responses and recommendations.
LLM
Large Language Model — AI systems like GPT-4, Claude, and Gemini that power conversational AI assistants.
Zero-Click Search
When users get their answer directly from AI without clicking through to any website.