Competitive Analysis
Comparing your AI visibility against competitors to identify gaps and opportunities.
Competitive analysis in AI visibility involves tracking how your brand's AI mentions compare to competitors across relevant prompts and AI models.
Key competitive metrics:
- **Share of Voice**: Who gets mentioned most often
- **Head-to-head wins**: When asked to compare, who does AI recommend
- **Topic ownership**: Which queries each competitor dominates
- **Sentiment comparison**: Who gets described most favorably
Competitive analysis reveals:
- Which competitors are investing in GEO
- Topics where you should be mentioned but aren't
- Your strongest and weakest areas
- Opportunities to differentiate
Regular competitive tracking helps you respond to changes — when a competitor gains visibility, you can investigate why and adjust your strategy.
Related Terms
Share of Voice
The percentage of AI mentions your brand receives compared to competitors for relevant queries.
AI Visibility
How often and how prominently your brand appears in AI-generated responses and recommendations.
GEO
Generative Engine Optimization — the practice of optimizing your brand to be recommended by AI assistants.