AI Visibility
How often and how prominently your brand appears in AI-generated responses and recommendations.
AI visibility measures how frequently and favorably your brand is mentioned when users ask AI assistants questions relevant to your industry or offerings.
High AI visibility means:
- Your brand is named in AI responses to relevant queries
- AI describes your brand positively (good sentiment)
- Your brand appears for a wide range of relevant topics
- AI recommends you over competitors
Low AI visibility means AI either ignores your brand entirely or mentions competitors instead — a growing problem as more users rely on AI for recommendations.
AI visibility can be measured across different models (ChatGPT, Claude, Gemini, Perplexity) and tracked over time to identify trends and opportunities.
Related Terms
GEO
Generative Engine Optimization — the practice of optimizing your brand to be recommended by AI assistants.
Share of Voice
The percentage of AI mentions your brand receives compared to competitors for relevant queries.
Mention Rate
The frequency at which AI assistants name your brand in responses to relevant queries.