AI Visibility Glossary

Key terms and concepts in Generative Engine Optimization (GEO) and AI-powered discovery. Learn the language of AI visibility.

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Bots that AI companies use to index web content for training data or real-time retrieval.

Google's AI-generated summary that appears at the top of search results.

How often and how prominently your brand appears in AI-generated responses and recommendations.

When an AI assistant links to your website as a source in its response.

Comparing your AI visibility against competitors to identify gaps and opportunities.

Generative Engine Optimization — the practice of optimizing your brand to be recommended by AI assistants.

The date after which an LLM has no training data — it doesn't know about events or content after this date.

Large Language Model — AI systems like GPT-4, Claude, and Gemini that power conversational AI assistants.

The frequency at which AI assistants name your brand in responses to relevant queries.

The question or instruction a user gives to an AI assistant.

AI systems that search the web in real-time to provide current information alongside their training data.

Measuring whether AI describes your brand positively, negatively, or neutrally.

The percentage of AI mentions your brand receives compared to competitors for relevant queries.

How strongly AI associates your brand with specific subjects or categories.

The text and information used to train LLMs, which shapes what they know about your brand.

When users get their answer directly from AI without clicking through to any website.

GetFanatic helps you track and optimize how AI assistants see and recommend your brand.