How AI Sees Your Landing Page: Optimize Your Copy for Recommendations

AI Doesn't See What You See

When you look at your landing page, you see colors, images, layout, and design. You scan the headline, glance at the visuals, and form an impression in seconds.

AI sees something completely different.

AI systems parse your page as structured text—headlines, paragraphs, lists, and metadata. They can't appreciate your beautiful hero image or your carefully chosen color palette. What they can evaluate is your copy: the words you use to explain who you are, what you do, and why you matter.

This is critical for GEO (Generative Engine Optimization). When AI assistants recommend brands to users, they're drawing on how well your content communicates your value—in text, not visuals.

GetFanatic's Page Roaster analyzes your landing page the way AI systems do, giving you actionable insights to improve your copy for AI-powered discovery.

Why Landing Page Copy Matters for AI Visibility

When a user asks ChatGPT, "What's the best project management tool for startups?", the AI synthesizes an answer from multiple sources. Your landing page is one of those sources—if AI can understand it.

AI systems evaluate your page based on:

Clarity: Can AI quickly understand what you offer?
Specificity: Do you make concrete claims with evidence?
Structure: Is information organized in extractable formats?
Authority: Do you demonstrate credibility?

If your landing page is vague, confusing, or poorly structured, AI will struggle to recommend you—even if your product is excellent.

The 5 Criteria AI Uses to Evaluate Your Page

Based on GetFanatic's research into how AI systems process landing pages, we've identified five key criteria that determine whether your copy helps or hurts your AI visibility.

1. Value Proposition (Headline & Core Message)

What AI looks for: A clear, specific statement of what you are and why you matter—right at the top of the page.

Strong example:

"GetFanatic tracks your brand's visibility across ChatGPT, Perplexity, and other AI assistants—so you know exactly when AI recommends you and when it doesn't."

Weak example:

"Welcome to our platform. We offer solutions for modern businesses."

AI needs to understand your core value in one or two sentences. If your headline is vague, AI may not grasp what category you belong to—making it harder to recommend you for relevant queries.

2. Audience & Pain Points

What AI looks for: Clear identification of who your product is for and what problem it solves.

Strong example:

"Built for marketing teams who need to track how AI assistants describe their brand—and their competitors."

Weak example:

"Perfect for everyone who wants to succeed online."

When AI understands your target audience and their specific pain points, it can match you to relevant user queries. Generic "everyone" targeting means you're nobody's first choice.

3. Proof & Trust Signals

What AI looks for: Credible evidence that supports your claims—testimonials, metrics, logos, case studies.

Strong example:

"Trusted by 500+ marketing teams. 'GetFanatic helped us increase our AI mention rate by 340% in 3 months.' — Sarah Chen, VP Marketing at TechCorp"

Weak example:

"Customers love us!"

AI weighs proof heavily when deciding whether to recommend you. Specific numbers, real names, and measurable outcomes signal credibility. Vague claims without evidence signal the opposite.

4. Clarity & Readability

What AI looks for: Well-structured content that's easy to parse—short paragraphs, bullet points, clear headings.

Strong signals:

Question-based headings followed by direct answers
Bullet points for features and benefits
Short sentences and simple language
Logical flow from problem to solution

Weak signals:

Walls of text with no structure
Jargon-heavy language
Buried key information
Confusing or circular explanations

Remember: AI extracts quotes and summaries from your page. If your key messages are buried in dense paragraphs, AI might miss them entirely.

5. CTAs & Conversion Copy

What AI looks for: Clear next steps and friction-reducing language.

Strong example:

"Start your free trial—no credit card required. See how AI describes your brand in under 5 minutes."

Weak example:

"Submit" or "Click here"

While CTAs primarily affect human conversion, they also signal to AI what your page is trying to accomplish. Clear, benefit-oriented CTAs help AI understand your offering.

How Page Roaster Works

Page Roaster evaluates your landing page across all five criteria, giving you:

Overall Score (0-100)

A single number that tells you how well your page is optimized for AI understanding. Based on GetFanatic's analysis:

0-40: Major issues that likely hurt AI visibility
40-60: Average—meets basic expectations but has gaps
60-80: Good—noticeably better than typical pages
80-100: Excellent—optimized for AI extraction

Criterion-by-Criterion Breakdown

For each of the five criteria, you get:

Score: How well you perform on this specific dimension
Strengths: What you're doing well (with quoted examples)
Weaknesses: What needs improvement (with specific issues)
Most impactful improvement: The single fix that would help most

Critical Issues & Standout Wins

Page Roaster flags:

Critical issues: Truly broken elements (placeholder text, visible errors, contradictions)
Standout wins: Exceptional elements that set you apart

Most pages have zero critical issues and zero standout wins. If you have standout wins, you're ahead of the competition.

What Page Roaster Sees (That You Don't)

Because Page Roaster analyzes your page from an AI perspective, it may notice things human visitors miss:

Visible to AI, invisible to humans:

Meta descriptions and title tags — AI reads these even if users don't
Structured data (Schema.org) — Helps AI understand your page type
Alt text on images — AI can't see images but can read descriptions
Hidden elements — Text hidden via CSS is still visible to crawlers

Visible to humans, invisible to AI:

Visual design and branding — Colors, fonts, spacing
Images and videos — AI sees filenames and alt text, not content
Interactive elements — Animations, hover effects, dynamic content
Layout and hierarchy — How elements are visually arranged

This difference explains why a page might look great to humans but score poorly with AI—or vice versa.

Using Page Roaster to Improve Your GEO

Here's a practical workflow for optimizing your landing page:

Step 1: Run Your First Analysis

Go to app.getfanatic.ai/page-ranker and enter your landing page URL. Within a minute, you'll get a complete assessment.

Step 2: Focus on Low-Scoring Criteria

Look at which of the five criteria scored lowest. These are your biggest opportunities for improvement.

Common patterns:

Low Value Proposition score: Your headline is vague or buried
Low Proof score: You're making claims without evidence
Low Clarity score: Your copy is too dense or jargon-heavy

Step 3: Implement the "Most Impactful Improvement"

Each criterion includes a specific, actionable recommendation. Start with these—they're prioritized for maximum impact.

Step 4: Re-analyze After Changes

Once you've updated your page, run Page Roaster again. Compare scores to see if your changes improved AI readability.

Step 5: Check Against Competitors

Use Page Roaster on competitor landing pages too. Understanding how they score helps you identify what "good" looks like in your industry.

Common Page Roaster Findings (and How to Fix Them)

Based on thousands of analyses, here are the most common issues Page Roaster finds:

Problem: Vague headline with no specific benefit

Before: "The Platform for Modern Teams"

After: "AI visibility tracking for marketing teams. See exactly how ChatGPT describes your brand—and your competitors."

Problem: No proof or social proof

Before: "Trusted by leading companies"

After: "Trusted by 500+ marketing teams including HubSpot, Drift, and Intercom. 4.8/5 on G2 from 200+ reviews."

Problem: Feature dump without context

Before: "Features: Dashboard, Reports, Integrations, API, SSO, Custom domains"

After: "Track AI mentions across 10+ models. Get alerts when competitors gain visibility. Export reports for stakeholders."

Problem: No clear CTA

Before: "Learn More"

After: "Start your free trial—see how AI describes your brand in under 5 minutes. No credit card required."

Page Roaster + AI Visibility Tracking

Page Roaster tells you how AI interprets your page right now. But optimization is ongoing—you need to know if changes actually improve your AI visibility.

GetFanatic connects the dots:

Page Roaster: Diagnose and fix copy issues
Visibility Tracking: Monitor if AI mentions increase after changes
Competitive Analysis: Compare your mention rate to alternatives
Content Opportunities: Find new topics to target

Together, these tools give you a complete picture of your AI visibility—and how to improve it.

Analyze Your Page Now

Your landing page is your AI calling card. When AI systems evaluate whether to recommend you, your copy is what they're reading.

Run your free analysis: app.getfanatic.ai/page-ranker

In under a minute, you'll see exactly how AI interprets your page—and get specific recommendations to improve. The insights might surprise you.

Key Takeaways

AI reads text, not visuals — Your copy matters more than your design for AI visibility
Structure matters — Bullet points, clear headings, and short paragraphs help AI extract information
Specificity wins — Concrete claims with evidence outperform vague promises
Proof is critical — AI weighs testimonials, metrics, and social proof heavily
Test and iterate — Use Page Roaster before and after changes to measure improvement

The brands that optimize for AI readability will dominate AI-powered discovery. The tools to do it are free—the only question is whether you use them.