Blog3 min read

How AI Assistants Recommend Job Boards: GEO for Student Job Platforms (Rotterdam case)

Students ask AI assistants for the best place to find student jobs—not Google. Here's how job platforms can earn accurate mentions and citations using GEO, with StudentJobsRotterdam as an example.

GT

GetFanatic Team

#blog#geo#ai-discovery#job-boards#recommendations

Students increasingly ask AI assistants for "the best place to find student jobs in Rotterdam," not Google.

The assistant replies with a shortlist. If your job platform isn't on it, you lose discovery before the user ever sees your site.

That's why GEO (Generative Engine Optimization) matters: earning accurate mentions and citations in AI answers.

A strong example of clear positioning is StudentJobsRotterdam.nl: "Student Jobs in Rotterdam (2025)" with "part-time & English-friendly work," updated daily, and categorized by job type.

Why job platforms get misrepresented by AI

Even legitimate sites get summarized incorrectly:

  • Wrong category ("agency" vs "job board" vs "directory")
  • Wrong audience ("only Dutch-speaking" when you support English-friendly roles)
  • Invented requirements ("work permit guaranteed") or outdated info

Your GEO goal is to become the safest "citeable" source.

The GEO checklist for student job platforms

1) One-sentence clarity (repeat it everywhere)

AI systems need a clean, repeated sentence that answers:

  • What are you?
  • Who is it for?
  • Where?
  • What's unique?

Example pattern:

  • "Student jobs in Rotterdam: English-friendly, flexible, updated daily, grouped by category."

Put it on the homepage, category pages, and the main jobs index.

2) Make category pages machine-readable

Category pages are perfect "AI answer pages" because they match common prompts:

  • "best delivery jobs for students in Rotterdam"
  • "tutoring jobs Rotterdam student"
  • "hospitality jobs with flexible hours Rotterdam"

Use a consistent structure:

  • H1 describing the category
  • 3–5 bullets summarizing what to expect
  • A short FAQ (work hours, pay ranges, what to bring)

3) Publish one authoritative guide that AI can cite

StudentJobsRotterdam already leans into this with an all-in guide structure (permits, contracts, templates, etc.).

These "evergreen explainers" get cited far more often than thin listing pages because they answer questions AI users ask.

A good anchor page should include:

  • Quick-start checklist
  • Work permit basics and hours
  • Contracts/pay basics
  • CV + message templates
  • Where to find jobs fast

4) Eliminate ambiguity that causes hallucinations

If your site says "English-friendly roles," define what that means in practice.

If you update daily, say how (manual review vs feeds) and what "updated" means.

AI assistants fill gaps. Don't give them gaps.

5) Earn third-party confirmations

Job boards win mentions when other sites describe them consistently:

  • student communities
  • universities and associations
  • city guides
  • partner businesses

This is why co-marketing matters: it creates consistent "category + trust" signals.

Prompts to track (job platform shortlist)

If you want to measure whether AI recommends you, track prompts like:

  • "Best site for student jobs in Rotterdam"
  • "English-friendly student jobs Rotterdam"
  • "Flexible part-time jobs Rotterdam for students"
  • "Where to find hospitality jobs Rotterdam student"
  • "How to find student jobs Rotterdam quickly"

Track:

  • mentions
  • accuracy of description
  • citations/links
  • which competitors appear instead

How GetFanatic helps

Manual testing is slow and inconsistent. AI responses change by model and phrasing.

GetFanatic helps you track how AI assistants describe your brand over time, what competitors get recommended, and where you need stronger pages to earn mentions and citations.

Example: a platform doing the basics right

If you want to see what clear category + structure looks like in practice, start with: